Video strategy for media and B2B companies
For publishers, podcasts and founders who want shows people choose to watch.
2.1%
1×
0%
frequency
retention
click through rate
Recent videos
1.1M views on a channel of 8,200 subscribers.
Apple's New CEO Is a Brilliant Engineer. That Might Be the Problem.
271K views
What Jony Ive and 400 ex-Apple people doing at OpenAI
240K views
Is Apple's AI Strategy as Safe as It Looks?
31K views
What I do
Design a format of your own
Built on your beat and your audience, when competitors all make the same talking-head interviews.
Package every episode
The hook, title and thumbnail are worked out with the story, not added after the edit.
Set up a system your team can sustain
It runs at your publishing pace, without budgets that outgrow the results.
And more, from one-off projects to long term.
About
My background is 12 years in B2B: sales first, then marketing and content, then three years running a video production company, around 30 clients, a team across three countries. I have spent eight years breaking down what performs on YouTube. My own channel covers the people, power and money behind tech.